about

I'm a designer, creator, and builder fascinated by the intersection of digital products, physical objects, and human experience.

.experience

6+

.location

Toronto (CAN)

.freelance

Available

.hello

I believe great design is not about decoration—it's about creating experiences that make life simpler, more intuitive, and more meaningful. That's what I strive to build every day.

.work experience

2025 — Now

eTVnet

User Experience Designer

Lead the design and optimization of cross-platform streaming experiences across Smart TV, Web, Mobile, and TV Box applications, driving user engagement, conversion, and revenue growth through research-driven product design.

2025 — Now

eTVnet

User Experience Designer

Lead the design and optimization of cross-platform streaming experiences across Smart TV, Web, Mobile, and TV Box applications, driving user engagement, conversion, and revenue growth through research-driven product design.

2024— Now

Aséptiqo

Creative Product Manager

Co-founded and grew a consumer haircare brand, leading product development, branding, packaging design, e-commerce, and go-to-market execution from concept to launch.

2024— Now

Aséptiqo

Creative Product Manager

Co-founded and grew a consumer haircare brand, leading product development, branding, packaging design, e-commerce, and go-to-market execution from concept to launch.

2021— Now

Vilicci

Brand Manager / Creative Lead

Direct brand strategy, product development, packaging, and marketing initiatives for a consumer fragrance brand, building and scaling its presence across Amazon, Shopify, and retail channels.

2021— Now

Vilicci

Brand Manager / Creative Lead

Direct brand strategy, product development, packaging, and marketing initiatives for a consumer fragrance brand, building and scaling its presence across Amazon, Shopify, and retail channels.

2022 — 2024

Streampoint Solutions

UX/UI Designer

Designed user-centered SaaS solutions for the event and hospitality industry, improving onboarding, payments, and role-based access experiences through research, testing, and cross-functional collaboration.

2022 — 2024

Streampoint Solutions

UX/UI Designer

Designed user-centered SaaS solutions for the event and hospitality industry, improving onboarding, payments, and role-based access experiences through research, testing, and cross-functional collaboration.

2012 — 2015

OANDA

Client Experience Specialist

Analyzed customer issues, supported platform users, and collaborated on product improvement initiatives to enhance user experience and operational efficiency.

2012 — 2015

OANDA

Client Experience Specialist

Analyzed customer issues, supported platform users, and collaborated on product improvement initiatives to enhance user experience and operational efficiency.

.stack

Figma

product design

Figma

product design

Procreate

illustration

Procreate

illustration

Framer

web design

Framer

web design

Notion

productivity

Notion

productivity

PSN

fun

PSN

fun

Claude Code

automation

Claude Code

automation

Spotify

enjoyment

Spotify

enjoyment

Adobe Creative Suite

creation

Adobe Creative Suite

creation

Mailchimp

email marketing

Mailchimp

email marketing

.say hello

i'm open for job offers and freelance projects. Feel free to email me to see how can we collaborate

.say hello

i'm open for job offers and freelance projects. Feel free to email me to see how can we collaborate