about
I'm a designer, creator, and builder fascinated by the intersection of digital products, physical objects, and human experience.
.experience
6+
.location
Toronto (CAN)
.freelance
Available

.hello
I believe great design is not about decoration—it's about creating experiences that make life simpler, more intuitive, and more meaningful. That's what I strive to build every day.
.work experience
2025 — Now
eTVnet
User Experience Designer
Lead the design and optimization of cross-platform streaming experiences across Smart TV, Web, Mobile, and TV Box applications, driving user engagement, conversion, and revenue growth through research-driven product design.
2025 — Now
eTVnet
User Experience Designer
Lead the design and optimization of cross-platform streaming experiences across Smart TV, Web, Mobile, and TV Box applications, driving user engagement, conversion, and revenue growth through research-driven product design.
2024— Now
Aséptiqo
Creative Product Manager
Co-founded and grew a consumer haircare brand, leading product development, branding, packaging design, e-commerce, and go-to-market execution from concept to launch.
2024— Now
Aséptiqo
Creative Product Manager
Co-founded and grew a consumer haircare brand, leading product development, branding, packaging design, e-commerce, and go-to-market execution from concept to launch.
2021— Now
Vilicci
Brand Manager / Creative Lead
Direct brand strategy, product development, packaging, and marketing initiatives for a consumer fragrance brand, building and scaling its presence across Amazon, Shopify, and retail channels.
2021— Now
Vilicci
Brand Manager / Creative Lead
Direct brand strategy, product development, packaging, and marketing initiatives for a consumer fragrance brand, building and scaling its presence across Amazon, Shopify, and retail channels.
2022 — 2024
Streampoint Solutions
UX/UI Designer
Designed user-centered SaaS solutions for the event and hospitality industry, improving onboarding, payments, and role-based access experiences through research, testing, and cross-functional collaboration.
2022 — 2024
Streampoint Solutions
UX/UI Designer
Designed user-centered SaaS solutions for the event and hospitality industry, improving onboarding, payments, and role-based access experiences through research, testing, and cross-functional collaboration.
2012 — 2015
OANDA
Client Experience Specialist
Analyzed customer issues, supported platform users, and collaborated on product improvement initiatives to enhance user experience and operational efficiency.
2012 — 2015
OANDA
Client Experience Specialist
Analyzed customer issues, supported platform users, and collaborated on product improvement initiatives to enhance user experience and operational efficiency.
.stack

Figma
product design

Figma
product design

Procreate
illustration

Procreate
illustration

Framer
web design

Framer
web design

Notion
productivity

Notion
productivity

PSN
fun

PSN
fun

Claude Code
automation

Claude Code
automation

Spotify
enjoyment

Spotify
enjoyment

Adobe Creative Suite
creation

Adobe Creative Suite
creation

Mailchimp
email marketing

Mailchimp
email marketing
.say hello
i'm open for job offers and freelance projects. Feel free to email me to see how can we collaborate
.say hello